Tru Red Launch

I was a key member of the creative team that brought TRU RED to market, a thoughtfully designed line of business essentials. As Senior Designer, I contributed to the visual development of the launch through dynamic, heroically shot photography, boundary-pushing art direction, and immersive content creation.

The result was a cohesive, design-forward brand experience that helped reimagine what a private label could look like.

Role: Senior Designer · Photography Art Direction · Content Creation · Page Layout