Staples Tech Plan

I helped lead the creative team that reimagined and relaunched the Staples Tech Plan. I directed the photography approach and concepted custom illustrations that brought the campaign to life through relatable “tech-tastrophes.” The idea was to dramatize everyday tech frustrations and show how Staples could help solve them.

The combination of photography and illustration gave the campaign a distinctive, approachable personality while making a complex service easier for customers to understand.

Role: Lead Associate Creative Director

early concept direction