Growth Market Campaign

I concepted the creative approach for a launch campaign that reimagined the store experience across 80 stores in a dozen markets — from Atlanta to Albuquerque. Working closely with a cross-functional team, I helped evolve the traditional office supply warehouse into community-focused destinations for small businesses, remote workers, teachers, and consumers.

I directed the photography and collaborated on the creative development of in-store signage and marketing activations, bringing the service-focused experience to life across print, shipping, tech, travel, and recycling.

The nationwide rollout gave the brand a consistent visual expression across key markets, helping customers see Staples as more than a place to buy office supplies.

Role: Lead Associate Creative Director

growth market out of home conceptual