Travel Campaign

I helped drive creative direction for the Staples Travel launch, evolving the existing brand photography into a fresh visual story that showcased the expanded travel offering. The campaign highlighted new travel accessories, TSA PreCheck, and passport photo services, positioning Staples as “your first stop to nonstop travel.”

The visual approach came to life across the retail experience, creating a cohesive story that connected the enhanced travel services with the everyday Staples customer.

Role: Lead Associate Creative Director

additional travel concepts