Easy Rewards Rebrand & Launch

In 2024, Staples reimagined its loyalty program, replacing the confusing, outdated Staples Rewards with Easy Rewards. The new program created a points-based experience that made earning and redeeming rewards easier, more personal, and more fun.

The idea was to gamify everyday shopping, giving customers more ways to earn points on the things they were already buying. 

I helped shape the creative direction and developed the visual expression for Easy Rewards, from photography and offer presentation to the overall look and feel across stores, staples.com, and the mobile app. Working closely with UX and app teams, I helped create a cohesive experience that made points, personalized offers, and rewards easier to understand.

Role: Lead Associate Creative Director

animation storyboards