Print & Marketing Branding

As one of Staples’ largest growth categories, Print & Marketing Services needed a creative expression that went beyond selling print as a commodity. I developed a cohesive visual approach that used graphic flat-lay compositions, rich environmental photography, and visual storytelling to show the possibilities of print and how it could help businesses grow.

The flexible system brought consistency across digital, print and store experiences while giving customers a more inspiring view of what Staples could create for their business.

Role: Creative Director