The Loop

The Loop was a B2B storytelling and prospecting tool to help Staples reps to pump up the brand and show it in a whole new light. Each edition brought new, innovative products to life and gave our sales teams a great conversation starter with potential customers.

I was the lead creative on two issues — concepting big ideas, sketching layouts, leading photoshoots and putting the book together for start to finish.

Role: Associate Creative Director · Photography Art Direction · Content Creation · Page Layout