bin wins

I developed the brand identity and visual language for Bin Wins, a new Staples resale concept launched in Saugus, Massachusetts in November 2024. The idea was simple: turn returned and overstock merchandise into a fun, immersive treasure-hunt shopping experience where customers discover unexpected deals in every bin.

Because Bin Wins was a completely new idea in the stores, it needed a personality of its own. I created the visual identity and illustrated language to make it feel distinct, approachable, and energetic while still fitting naturally within the Staples retail environment. That look and feel extended across the in-store experience, from signage and graphics to the overall personality of the space.

The original Saugus location served as the test site. Following its success, Bin Wins expanded to more than 100 Staples locations across 16 states.

Role: Creative Director · Illustrator