Back to School | Campaign 2026
Led the creative team in bringing Back to School to life across in-store and digital experiences. Concepted and directed the CTV spot for parents and teachers, reimagining the iconic “Most Wonderful Time of the Year” Back to School campaign from 30 years ago with a contemporary point of view. The result blended nostalgia with a fresh, modern expression designed to connect with today’s families and educators.
Role: Creative Director
True Red | Launch Campaign
Was part of the creative team responsible for bringing TRU RED to market, a thoughtfully designed line of business essentials. As Senior Designer, I contributed to the visual development of the launch through photography art direction, content creation, and page layout, helping shape a cohesive and design-forward brand experience.
Role: Senior Designer · Photography Art Direction · Content Creation · Page Layout
The Loop
The Loop was a B2B storytelling and sales tool developed for Staples representatives to spark conversations with prospective customers. Each edition brought new and innovative products to life, creating an engaging way for sales teams to introduce emerging solutions and turn product discovery into meaningful customer conversations.
Role: Associate Creative Director · Photography Art Direction · Content Creation · Page Layout
